Tuesday, February 13, 2007

England Darts Organiation Takes Flight

The England Darts Organisation (EDO) has formed in conjunction with the BDO as a restructuring of Darts in the UK from 2006.
The EDO has replaced the direct control of “BDO England” over English Darts and the International Teams and they have entered into a 5 year Agreement with Winmau as the exclusive dartboard supplier to the EDO.

The EDO was first originated to more clearly distinguish English Darts and the players and to standardise the Organisation to bring them in line with Wales, Scotland & Ireland – whose independence is similar to the original idea of the Home Nations. The EDO was created from several leading BDO officials who understand exactly what it takes to run a darts organisation in the best interests of its members. The EDO will represent England in all areas of the International Darts scene, signifying the EDO’s expansive view and freedom of thought to develop darts events further in England.

The agreement with the EDO and Winmau shows that the company has entrusted the EDO to simplify English Darts and the International Teams global identity. The EDO will be positioned to communicate Winmau®’s reputation for technically advanced equipment across darts events World Wide.

Ian Flack, Sales & Marketing Director, explained the changes, “From a darts business viewpoint the organisational change is very exciting – Winmau®’s global icons like Andy Fordham & Trina Gulliver, will now be able to represent the EDO and its values as a whole and we can further highlight our commitment to the sport of darts and the EDO.”

“We’ve also been surprised how quickly Dart players have adapted to the EDO as the governing body and their affection for Winmau equipment is as strong as ever”

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