by Alex Donohue Brand Republic 22-May-07, 13:00LONDON - News International's The Sun is to debut an online fantasy darts league sponsored by Worthington, offering cash prizes.
The league, which is being endorsed by 13-times World Darts Champion Phil "The Power" Taylor, will invite viewers to register their team at The Sun homepage or the tournament's official website.
The league, which is being endorsed by 13-times World Darts Champion Phil "The Power" Taylor, will invite viewers to register their team at The Sun homepage or the tournament's official website.
Entrants will pay £5 to participate and must choose 10 professional darts players for their team; Taylor is not available for selection. Participants earn points depending on their team's performance in all major darts tournaments worldwide, between now and January 1 2008.
Mick Robins, head of fantasy games at News International, said: "Darts has risen to become one of the biggest sports in the UK and we wanted to add to the fans' enjoyment of it."
News International said the fantasy darts league would be the first in a number of similar games launches coming up over the next few months.
Mick Robins, head of fantasy games at News International, said: "Darts has risen to become one of the biggest sports in the UK and we wanted to add to the fans' enjoyment of it."
News International said the fantasy darts league would be the first in a number of similar games launches coming up over the next few months.
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